Forty years ago a speaker could give the same speech to every client.  With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time.  How can you take a sixty minute keynote and turn it into something that can truly move the bar?   Patricia Fripp,  a Certified Speaking Professional, former President of the National Speakers Association, and creator of FrippVT, joins Peter to share her years of experience on how the speakers market has changed and how client expectations have changed.  She also gives advise for taking your speaking ability to the virtual realm and why a speakers has to be an excellent listener as well.   Test your listening skills and tune in!