Shannon Huffman Polson joins Peter to discuss her journey from serving as one of the first female Apache pilot in the US Armed Service to running a business group at Microsoft to authoring a memoir and business book. She shares the advantages of working with Peter and Thought Leadership Leverage to develop her business model (and gives a glowing review).  Shannon discusses developing her diverse product offering beyond keynote speaking and creating a hub for the content: The Grit Institute. Shannon shares her experience investing in the right mix of products (for her and her clients), targeting and segmenting the audience, and the entrepreneurial spirit at work as a thought leader.