Connecting skilled writers with unique voices is a day in the life of our podcast guest this week, Dan Gerstein, President of Gotham Ghostwriters, joins Peter to talk about discovering voice, creating content, and building the relationship to create your next book or speech.  Dan shares insights on how writing a book is like being CEO of a pop-up business and bringing in a writer is like hiring a Chief Product Officer. If you're looking to maximize the impact of your book, this episode is required reading.