You can find an audience for your thought leadership on almost any social media platform. Time is the ultimate commodity - so, how do you break through the noise to get your audience's attention? Today’s guest has a keen understanding of audience, message, and modality! Robert Glazer is the best-selling author of Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, a keynote speaker, award-winning executive, and host of The Elevate podcast. Our conversation starts by discussing creating content and discovering what the audience is seeking.  Robert shares how experimentation is required, but one trick for content creation is writing an article on anything you’ve been asked about five times.  This shows that the topic is a pain point to many and allows you to point back to the article as something you’ve previously dealt with, not something you are tackling at the moment.  Furthermore, Robert tells us why you have to create content that is more than a sales pitch.  By creating content and opportunities that are mutually beneficial you increase the odds of reaching your audience. In addition, we look at the medium for thought leadership Robert explains that you need to understand the reason for tackling the platform you are.  Many platforms like podcasting reward longevity, so digging in and preparing to stick it out through the crickets is required to find success down the road.  He also discusses picking one channel and learning to excel at it.  Once you’ve built an audience there, you can expand to other platforms. Three Key Takeaways: ·         Pick a strategy, pick a tone, and pick a channel.  Learn to do that one channel well before moving on to another. ·         Success of a platform can take on various looks.  From increasing brand awareness, creating new relationships, or by establishing yourself as an expert in your field. ·         If you want to make something go viral, make something worth sharing.