Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger.   How can you inspire your employees to show up to work and know their why, beyond just making a paycheck.   This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took his experience in the not for profit world and changed the corporate culture of TCC Communications and many other businesses.     Ryan shares his knowledge on why profit doesn't have to be evil.  How you can have fun, build your business, and make a difference in the world.   If you want your why to equal your what.  Tune in!