Publishing books sometimes isn't about making money.  It can be about building credibility, making your brand, and having resources to give to clients Erika Andersen, Founding partner of Proteus International and author of "Be Bad First" shares her insight on how the publishing landscape has changed, the benefits of getting a book published beyond sales, and how to make sure you have a successful book. For information on why you need to be the CEO of your book stay tuned!