What is the DNA of greatness?  What are ordinary people doing to achieve success?  Can greatness be as simple as emulating those who have been successful and being dedicated to producing quality work? Dan Waldschmidt is the Co-CEO of Edgy Inc, Author of Edgy Conversations, an extreme athlete and elite strategist helping businesses across the world achieve greatness!   Dan shares how he turned his blog into a book but only after shooting down four book deals to ensure his book was the exact vision he wanted. Plus he tells us about his edgy marketing maneuver that paid off in a big way, and why your book needs to be more than an oversized calling card.   Dan uses his energy and edginess to grab the attention of his audience.  How can you grab an audience's attention with your Thought Leadership?