Most of us are trying to solve the wrong problem. As David Horsager explains in today’s episode, trust is at the root of every business challenge. David should know. As the foremost expert on trust and CEO of the Trust Edge Leadership Institute, he’s helped companies increase their revenue by improving their reputation. We open our conversation with David by exploring how he went from humble beginnings to becoming a world-renowned thought leader. He shares how he discovered his niche and why most issues in business relate to a lack of trust. After discussing why data-driven research is the backbone of trustworthy leadership, we look at the many benefits of being a reputable leader. David then chats about what he does to differentiate his brand before unpacking his business model. Later, we talk about his book and the bonuses that David is offering to the Influential Personal Brand Podcast community. This episode shows that without trust, people and businesses fail. Tune in to hear what you can do to build your trustworthiness.