What are you focused on that is truly unique? And what can you do so deeply in your subject matter that no one else can compete with you? Today we recap our interview with David Horsager, a thought leader who is so cemented in his niche that his brand is synonymous with his specialty: building trust in businesses. Our first takeaway relates to how you can create brand clout and credibility by being research-driven. We then dive into how David uses gratitude to differentiate himself. After talking about the benefits of providing unique perspectives and of being the first in your space, we unpack David’s advice on getting speaking engagements. Later, we discuss how you can use your existing content to generate different revenue streams. As David has shown, it pays to be trustworthy. Tune in for our recap where we show you the how and the why of being a trusted leader.