In this week’s episode of the SIMPLE brand podcast, I talk with Dr. Cindy McGovern, author of Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand!Dr. Cindy is best known as the First Lady of Sales®. She’s an internationally renowned keynote speaker and she’s the founder of Orange Leaf Consulting which helps thousands of organizations and individuals create dynamic and robust sales processes.Dr. Cindy and I discuss her lessons from Sell Yourself all around the right ways to create and manage a personal brand. Some of the topics we discuss include:How selling is really about helping and how everyone is in sales, no matter their roleYour personal brand is the legacy and impact you leave with othersYou have a personal brand, and everyone knows it except for youHow to solicit feedback to understand how others define your personal brandThe steps you need to take to craft the personal brand you wantWhat to do when the brand others define for you doesn’t match what you’ve definedDr. Cindy’s three critical components to crafting a personal brandHow to ensure you’re consistently living the personal brand you wantHow to help your network advocate for and sell your personal brandHow to recover when you’ve gone “off-brand”RESOURCES FROM THIS EPISODE:Dr. Cindy’s websiteOrange Leaf ConsultingOrange Leaf AcademyDr. Cindy’s book - Sell Yourself: How to Create, Live and Sell a Powerful Personal BrandDr. Cindy’s book - Every Job is a Sales Job: How to Use the Art of Selling to Win at Work