Believe it or not, everyone has a personal brand, whether you’ve taken the time to plan one or not. Today, you’ll hear from Dr. Cindy McGovern, the author of a new book on personal branding titled Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand. Cindy is also the Founder of Orange Leaf Consulting, a sales and management consulting firm, and the author of the Wall Street Journal bestseller, Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work. Known as the First Lady of Sales, Cindy speaks about personal branding, sales, and leadership topics all over the world. In this episode, we dive into creating your legacy through your personal brand, what it takes to thoughtfully and intentionally craft an authentic personal brand and live it, and why Cindy believes that learning to sell like a sales professional will make you more successful at selling your most important product–you. This episode illustrates the importance of understanding how your personal brand impacts those around you and why selling yourself needn’t feel ‘icky’ or uncomfortable. Plus it’s jam-packed with useful tips and practical advice for focusing on your impact– the outcomes you’re uniquely able to generate, using the perceptions of others about you and your work to your advantage, being very intentional about the words you choose to describe yourself, and so much more. Tune in now to learn how to build your personal brand and leverage it for greater impact today.   Highlights From This Episode: What Cindy means when she says that simply identifying your personal brand will not make that brand powerful or effective. [05:57] Common mistakes you might be making with your own personal brand. [07:12] Selling yourself as a sales job and why sales needn’t be manipulative, uncomfortable, or dishonest. [07:45] The value of asking the right questions to uncover what you can offer, uniquely and powerfully. [12:44] Why so many corporate professionals struggle to define their personal brands. [14:11] How to thoughtfully create an authentic brand and then live it, day in and day out. [17:35] Tips for testing your brand by soliciting valuable and candid feedback. [20:00] Using prejudice to your advantage by elevating different facets of your brand. [22:18] Carefully examining the words you use to describe yourself and the impact they have. [27:47] The importance of activating your network in order to create a lasting legacy. [31:54]   For More Information: Dr. Cindy McGovern Dr. Cindy McGovern on LinkedIn Dr. Cindy McGovern on Twitter Dr. Cindy McGovern on Instagram Dr. Cindy McGovern on Facebook Dr. Cindy McGovern on YouTube Orange Leaf Consulting Orange Leaf Academy   Links Mentioned in Today’s Episode: Pre-order Cindy’s latest book, Sell Yourself: How to Create, Live and Sell a Powerful Personal Brand Get your copy of Cindy’s Wall Street Journal bestseller, Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work Read Cindy’s blog post on why many corporate professionals struggle to create their personal brands   JOIN KATHY IN HER AMAZING CAREER PROJECT 16-WEEK ONLINE COURSE, STARTING OCTOBER 6TH AND BUILD A HAPPIER CAREER THIS YEAR!(Register by September 24 to save $500 and get 6 great bonuses)! I'm thrilled to share that the enrollment window for the Fall session of my 16-week Amazing Career Project course is open now! Learn more and register here: Amazing Career Project(Only 30 spots are available!)This Fall session -- which starts October 6th – teaches professional women how to take the 16 most essential steps to building a rewarding, joyful and successful career in the fastest, most direct way possible.   Through the four months of the course, you’ll get: - 16 jammed-packed instructional videos on the 16 essential steps for building a rewarding, successful and rewarding career - 16 weekly live group coaching calls with me   - 16 tailored homework assignments that move you forward fast - An amazing online sup