Starting a business or launching a new product has never been easier. Getting people to buy your product, on the other hand, has never been harder. Every single day, more and more brands pump new products into the market. It is truly saturated, which is why very few startups make it longer than a couple of years before they have to close shop. However, not every new product is a fail. Some make a killing, and that is thanks to a few things: A good marketing strategy, a great product, the right expertise, and a whole lotta luck. To talk about this, I invited the brilliant minds behind The Product Boss, the amazing Minna Khounlo-Sithep and Jacqueline Snyder. Both first generation Americans and both entrepreneurs at heart, Minna and Jacqueline are two amazing women who came up with one genius idea: To start a company that helps other people take their product-based businesses to the next level! They created The Product Boss out of their own struggles of trying to reach product-based dreams and goals, but feeling lost in a world of service-based advice and strategy. If you own a product-based business, then you know exactly what struggles they mean. Listen in as Minna, Jacqueline, and I discuss everything you need to know to take your product-based business to the next level.    In This Episode: [00:00] Introduction [01:15] You can make anything out of nothing [09:30] Minna and Jacqueline share the difference they see between running a product-based business and running a service-based business [16:23] Do you know when to give it a shot? [21:18] How collaboration can lead to expansion in the world of product-based businesses [25:41] Minna and Jacqueline share their biggest challenges [33:24] Jacqueline and Minna discuss the mindset blocks they are dealing with [38:07] Minna and Jacqueline’s secrets into tapping into their potential [47:40] Top tips for mompreneurs [52:05] Why the future is exciting for Minna and Jacqueline   Quotes: “During me launching over a thousand fashion brands for my clients, designing, developing, producing, and helping them from scratch, I had decided to start my own two [product] lines, one was an apparel company and one was an accessories company.” – Jacqueline Snyder “I always say that we're very lucky that we ended up having the same values, because we kind of landed upon this business.” –  Minna Khounlo-Sithep “Product business, in my opinion, is the loneliest. It requires a community around you, because it's really hard to get that encouragement to reinvest again and again and again.” – Minna Khounlo-Sithep “What got us here is going to be different than what gets us to a $10 million plus business.” – Jacqueline Snyder “You can always make more money, you can’t make more time.” – Minna Khounlo-Sithep   Links & Resources: Get The Product Boss Ultimate Resource Guide: http://www.theproductboss.com/iheartmylife   Ready to Uplevel Your Life? Join here: https://www.iheartmylife.com/go Follow the I Heart My Life Show on Apple Podcasts https://podcasts.apple.com/us/podcast/i-heart-my-life-show/id1569047758 Subscribe to the I Heart My Life Show on Spotify https://open.spotify.com/show/1Zw6fI37FrfVjZMXlMiZZ6   Connect with Emily: Emily Williams Website https://emilywilliams.com/ Emily on Instagram https://www.instagram.com/emilywilliams/   I Heart My Life Website https://www.iheartmylife.com/ I Heart My Life on Instagram https://www.instagram.com/iheartmylife/ I Heart My Life on Facebook https://www.facebook.com/iheartmylifenow I Heart My Life on LinkedIn https://www.linkedin.com/company/i-heart-my-life/   Join the IHML community to receive exclusive announcements and tips. https://www.iheartmylife.com/newsletter   Email: info@iheartmylife.com   Connect with Minna Khounlo-Sithep and Jacqueline Snyder: Find them on Instagram Learn more about them and their work on their website Check out their podcast episode with Joy Cho of Oh Joy!