Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.AMZInsiders.org/apply
Interested in helping getting started? Book your Free Strategy Session HERE
#ecommerce #ladyboss #mompreneur
Selling products online is not a predictable game. You‘ve to be prepared for curves, pivots, and immediate change-of-plans. You’ve to be prepared to not let failures define you.
Alison J. Prince, our guest for today’s episode and an incredibly successful seller and entrepreneur, takes this lesson a notch higher and tells you that your first (or second or third) product doesn’t define you. In her personal journey, she’s learned to use every experience as a confidence-building learning. It’s the same lesson she used to coach her daughters to make six figures before reaching high school. And the same she’s using to teach her boys how to start a business face-to-face.
Join us on the Fearless Seller podcast today to learn from her the importance of being messy, learning, and not being afraid to pivot to new products.
Alison also discusses marketing trends and how they are shifting towards sustainable brands, storytelling, and human connection. And if you think standing out with over-edited videos and sales pitches is what works these days, you’ll be surprised to know it isn’t.
It’s blending in and peer-to-peer recommendations for the win! Learn more through the conversation.
Episode Lessons:
Use personal pain to create products that help others
Show compassion to customers
Create products that serve a specific audience
Keep a file of positive testimonials for motivation and a file of negative reviews for comedic relief and to show growth
Celebrate small wins and don't dismiss them
It's okay to pivot and try different products, Hershey started with caramel, Wrigley's started with baking soda, Jeff Bezos started with books
Entrepreneurs can get antsy and spread too thin, it's important to consolidate and not lose sight of the original goal of having freedom and enjoying life
Raw and natural videos work better than over-edited videos, blending in with people's world and peer-to-peer recommendations are effective in influencer marketing.
Small influencers can still drive significant sales.
Algorithms on social media platforms value good content.
Confidence in your product and knowing your customer is crucial.
You don't need to invent something new; you can sell what people are already buying.
Starting to sell now is more important than having a patented and trademarked idea from the start.

Meet Alison
Alison J. Prince is an online seller, business coach, and podcaster teaching people e-commerce to help people in their selling journeys.
 
Connect with Alison
Website: https://www.alisonjprince.com/
Alison's Instagram
Alison's YouTube Channel
 
Timestamps
[00:16] Alison’s journey into ecommerce.
[04:15] Give it a try: every opportunity teaches you something.
[09:28] How Alison taught her kids the art of selling.
[12:17] Alison’s first time selling something (it was a block of wood) and how that went
[18:32] The importance of making time for your family no matter the hustle.
[21:09] The consumer’s craving for connection.
[25:43] Alison’s journey selling her own products
[28:31] Why Alison believes you don’t necessarily have to be the face of your company.
[34:07] The importance of having a brand new idea.
[37:27] How Alison shows up every single day for others.