21 min listen
How to Supercharge Digital Agency Growth with Amazing Leadership with Steve Weiss
FromSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Supercharge Digital Agency Growth with Amazing Leadership with Steve Weiss
FromSmart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
ratings:
Length:
27 minutes
Released:
Aug 7, 2019
Format:
Podcast episode
Description
Struggling to win new agency business in order to supercharge growth? Stuck working in the business and unable to step back in order to work on the business? Your role as an agency leader is always evolving as the agency grows. But your #1 job is being an amazing leader and giving your team the guidance and support they need. In this episode, we'll cover: How to win new agency business by building relationships. #1 way to supercharge digital agency growth. 3 tips for being an amazing digital agency leader. Today, I talked with Steve Weiss, Co-founder of MuteSix — a Facebook ad agency. Steve moved to Los Angeles, CA to do standup comedy and instead ended up creating a digital agency. Four years later and he is now running an 8-figure agency with over 130 employees! So, how does a comedian transition to a massively successful agency owner....? "Did you ever hear the one about the wildly successful agency owner?" No? Then stick around as Steve shares his story of growth, including his top 3 tips for being a better agency leader :) How to Win New Agency Business By Building Relationships As agency owners, we always want to win the pitch and land new business. You get in the room with the prospect and you want to tell them you can handle anything. You're willing to do anything and be anything in order to win a pitch. But that never ends well, does it? In Steve's case, he uses humor (remember, he's a former standup comedian!) to his benefit... It's ok to tell a prospect you don't know how to do something. Be the authority in a specific niche - horizontal and/or vertical. When they ask for something outside of your skillset, be honest or use humor like Steve. For example, he tells prospects that SEO is like "black magic" to him, but what he's really good at it Facebook ads. And, he tells them his agency crushes Facebook ads; there's no one better at Facebook ads. His honesty and a bit of humor builds trust and creates the foundation for a relationship. In fact, it can be the secret to winning the pitch. If you're candid with them, they're going to respect you more for it. We can all smell a sales pitch from a mile away. So can your prospects. When you start bragging, they know you're desperate for the sale. Be truthful, honest, and win business with ideal clients who appreciate who you are. They'll believe you when you tell them what you're actually good at. So, instead of trying to convince clients you're "full service" even though you aren't, think about flipping the script. Be honest with them. And, use that honesty to form a great relationship. #1 Way to Supercharge Digital Agency Growth Want to know the secret to accelerate digital agency growth? You can't do it alone ~ you need a team :) Empowering your team is one of the easiest ways to achieve fast growth. If you hired right, your team is filled with skill and talent. You want is to be the smartest person in the room. Hire people who are smarter and better than you are and reap the benefits of supercharging your agency's growth. Believe me, if I would have been the smartest person at my digital agency, we would have never gotten anywhere! Steve says to give your team some room to grow and dominate projects on their own. And, always put your team ahead of revenue. Clients come-and-go. Good team members don't. It's hard to find people who fit into your culture, understand your vision, and have the passion to create results on their own. Your team is your biggest asset so treat them as such. Being a leader isn't all about you, your agency, and your vision... It's about providing opportunity and a pathway for growth and fulfillment. When you're a great leader that alone can be fulfilling for you. It's a win-win. 3 Tips for Being an Amazing Digital Agency Leader 1. Lead by example. Don't tell your team how to win, show them how. As a digital agency owner, all eyes are on you. Yes, it can be stressful, but leading by example is a good way to empower your team. Recognize your te
Released:
Aug 7, 2019
Format:
Podcast episode
Titles in the series (100)
What Are You Doing Wrong On Your Agency Website? With Alex Harris | Ep #10: In this session of The Smart Agency Master Class, I chat with Alex Harris, of , a company specializing in conversion rate optimization, landing page optimization, and e-commerce web design. Alex talks to us about value propositions and what your... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies