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#34 The Love-Hate Relationship with Big Brands Selling on Amazon – 15 Minutes of Fearless

#34 The Love-Hate Relationship with Big Brands Selling on Amazon – 15 Minutes of Fearless

FromFearless Sellers - The Women of Amazon


#34 The Love-Hate Relationship with Big Brands Selling on Amazon – 15 Minutes of Fearless

FromFearless Sellers - The Women of Amazon

ratings:
Length:
15 minutes
Released:
May 27, 2023
Format:
Podcast episode

Description

Are you interested in becoming our next success story by partnering with successful 7 and 8 Figure Amazon Sellers?  Apply for your free strategy session:  www.AMZInsiders.org/apply
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Daniel Rafael, CEO of the Lion Group, about the love-hate relationship between big brands and Amazon. Rafael discusses working with top brands such as Steve Madden, and Brown and Haley and explains how Amazon's rapid growth can create challenges for big brands. The discussion delves into the issues of resellers and the unique challenges that big brands face on Amazon.
Timestamps
[00:03:23] Love-Hate Relationship with Brands.
[00:04:16] Brand hate towards Amazon.
[00:07:22] Brands struggling with reselling.
[00:11:13] Amazon's impact on brands.
[00:14:53] Selling on Amazon strategy.
Amazon seller, big brands, resellers, growth, map pricing.,Amazon, Birkenstock, resellers, pricing, sales agreement.,Amazon, searches, web, Birkenstock, competitors.,brand, control, Amazon, reselling, legal,brick and mortar, Amazon, direct to consumer, private label brands, reselling,Amazon sellers, daily lives, money, expensive, Fearless.
Daniel Rafael is a top 1% Amazon seller and CEO of the Lion Group. He has worked with many big brands. His philosophy or ethos is that brands should not ignore resellers and should instead find a way to live in peace and harmony with them, while also rising above the unique challenges faced by brick and mortar stores. He believes that brands should not simply become direct-to-consumer only, as Amazon is a major marketplace where many searches begin. Education and a kind, unconditional approach are key in dealing with resellers.
Contact Daniel Rafael on LinkedIn
Contact Joie Roberts on Instagram @JoieRoberts.official https://www.instagram.com/joieroberts.official/
Are you looking for help to start a new brand on Amazon or scale your existing brand?  If so, book a call to learn more how we can help you get started. 
www.AMZInsiders.org/apply
Released:
May 27, 2023
Format:
Podcast episode

Titles in the series (100)

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!