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In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Becca Hadley, who, together with her husband, built an extraordinary $10 million Amazon business while raising their three children. Starting with a passion for graphic design and custom wedding invitations, the couple ventured into selling on Amazon, launching their first product—a recipe card—in 2016. As they progressed, they expanded their business to include unique party products and printables, leveraging their design expertise.
The Hadleys faced challenges when the COVID-19 pandemic hit, causing a significant drop in sales. This turning point led them to refocus, adapt their business strategy, and put distractions behind them. They credit their ability to balance personal and professional life, as well as their strong partnership, to their success in the Amazon business. By setting clear goals for both family and business and maintaining a specific routine, they've managed to create a harmonious balance in their lives.
Some essential takeaways from their incredible journey include starting small, finding a niche, staying focused on selling winning products, maintaining a strong partnership with their spouse, setting goals, and establishing routines for both business and family life. Becca and her husband also emphasize the importance of "date nights," which allow them to step away from their work environment, have fun, and strengthen their bond as a couple.
The guest discusses the significance of nurturing personal relationships while running a business, managing money wisely, involving family members, and building a dependable team. They share their approach to managing inventory and finances in the early stages of their business, emphasizing the importance of an abundance mindset, hard work, and careful planning. The couple enjoys teaching their children about money, savings, and investing, which has further enriched their family life.
Furthermore, Becca talks about the importance of differentiating products through design, creating a strong brand on Amazon, and connecting with customers. By being adaptable and letting go of products or designs that aren't working, they've managed to build a thriving business with over 1300 SKUs. The Hadleys share their approach to scaling, setting annual goals broken down into smaller, manageable targets, and having regular meetings with their team to keep everyone aligned.
In addition to their success on Amazon, the couple has expanded their business to other platforms, such as Walmart and Etsy, and expressed interest in teaching others graphic design to help them achieve similar results. The Hadleys' story serves as an inspiring example of how determination, creativity, and a balanced approach to personal and professional life can lead to phenomenal success in the world of Amazon selling.
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Connect with Becca on Instagram @becca_a_hadley
Connect with Joie on Instagram @JoieRoberts.official