In this episode of Fearless Sellers, host Joie Roberts interviews Justin Chen, co-founder of PickFu, a tool that helps entrepreneurs validate product ideas before launching them on Amazon. Justin shares valuable insights on how to make your products stand out and sell on Amazon, emphasizing the importance of testing product images against the competition. He introduces PickFu as a micro-survey platform that allows sellers to gather feedback and make informed decisions. Tune in to learn how to safeguard your business against product launch failures.
 
Timestamps
[00:00:24] Product confusion and testing.
[00:04:07] Testing and trusting brand names.
[00:09:39] Rebranding a successful product.
[00:11:38] Packaging design for e-commerce.
[00:15:01] Testing product perception.
[00:19:07] Beauty products for eczema.
[00:21:47] Testing price points.
[00:26:38] Testing product variations.
[00:29:07] Crush it on Amazon.
 
The guest speaker in this podcast episode is Justin Chen. He is the co-founder of PickFu, a platform that helps sellers test product ideas before launching on Amazon. Justin has achieved success in the field of e-commerce by emphasizing the importance of testing product images and packaging against competitors. Through PickFu's micro surveys, sellers can gather valuable insights from respondents' choices and written explanations, enabling them to improve their listings and make informed decisions before launching. Justin's credentials include his role as a co-founder of PickFu and his expertise in e-commerce and product testing. He is known for his ethos of being data-driven and addressing customer concerns to stand out and sell on Amazon.
 

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