A targeted audience is vital when you are trying to send a message. You want to attract the right crowd in order for them to engage with your product or brand. In this podcast, with Leeyen Rogers  she discusses her new starter company JotForm.  Leeyen goes in depth describing the basics of creating forms and how to implement them in the marketing field. She suggests companies marketing their business to use a survey form that targets their specific audience. This way marketers can effectively gather potential leads and future clients to their business.   What You’ll Learn: How to focus and create effective survey forms with conditional logic The benefits of using JotForm How to create better engagement to your audience Connect with Leeyen: Leeyen Roger’s website Jotform Jotform’s articles on Medium Links and Resources: Download perfect video case study planner at iangarlic.com/plan See acast.com/privacy for privacy and opt-out information.