On this episode of the Fearless Sellers Podcast, host Joie Roberts speaks with Cara Sayer, an inventor and Amazon seller based in London. Cara shares her journey of creating a product she believed in and the importance of both positive and negative feedback from customers.
Despite not being a "baby person," Cara discusses her experience as a mother of a teenager while still selling baby products. Tune in to hear Cara's inspiring story of resilience and passion for her business.
 
Chapters
[00:02:39] Solving baby sleep problems.
[00:04:55] Motherhood and stroller solutions.
[00:09:41] Volcanic eruption affecting business.
[00:12:41] Running a business from home.
[00:15:20] Award-winning brand creation.
[00:17:25] Learning and competition mindset.
[00:21:08] Product optimization on Amazon.
[00:24:09] Customer service for sleep-deprived moms.
[00:28:47] Starting an Amazon business.
[00:30:22] Running a profitable business.
[00:35:27] FBA and FBM strategies.
[00:36:49] Don't give up on dreams.
[00:41:39] Pricing strategies for small businesses.
[00:44:15] Importance of customer service.
 
Cara Sayer is a remarkable inventor, Amazon seller, and entrepreneur based in London. Her journey began in 2007 when she encountered a problem as a sleep-deprived mom trying to get her baby to sleep while out and about. This experience led her to invent a revolutionary product called Snooze Shade, a portable blackout blind for strollers.
Cara's dedication to her product and her customers is evident in her ethos of providing practical solutions to real-life problems faced by parents. She believes in the importance of building a strong brand that not only offers quality products but also exceptional customer service. Cara's commitment to helping parents and improving their lives has been the driving force behind her success.
Over the years, Cara has grown Snooze Shade into a global brand, winning over 80 awards for her innovative product. Despite facing challenges such as the volcanic eruption in Iceland and the impact of COVID-19 on sales, Cara's resilience and belief in her product have kept her going. She emphasizes the importance of staying true to one's passion and not giving up, even when faced with obstacles.
Cara's approach to business is rooted in practicality and a deep understanding of her customers' needs. She advises aspiring entrepreneurs to choose products they are passionate about and to focus on providing value rather than competing solely on price. Her willingness to learn, adapt, and test new strategies has been key to her continued success in the competitive world of Amazon selling.
As a speaker, Cara's insights and experiences serve as inspiration for others looking to start their own businesses. Her philosophy of continuous learning, customer-centric approach, and willingness to take risks have set her apart in the industry. Cara's story is a testament to the power of perseverance, innovation, and a genuine desire to make a difference in the lives of others.
 
Contact Joie on Instagram:@JoieRoberts.official
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