In this episode of the Fearless Sellers, the women of Amazon podcast, host Joie Roberts interviews Ritu Java, the co-founder and CEO of PPC Ninja, about the challenges of Amazon FBA advertising. They discuss the increasing number of ads on search results pages and product detail pages, highlighting the importance of standing out in a crowded marketplace. Ritu shares insights and strategies for successful Amazon advertising, emphasizing the need for a targeted approach to reach qualified leads. Tune in to learn more about navigating the competitive world of Amazon advertising.
[00:01:30] Amazon's Increasing Advertising Competition.
[00:05:29] Sponsored brand video ads.
[00:08:00] Missed keyword opportunities.
[00:12:57] Search query performance analysis.
[00:16:06] Data and leveraging its power.
[00:20:19] The abundance mentality.
[00:21:23] Stealing sales from competitors.
[00:25:09] Fixing a leaky conversion rate.
[00:28:32] Views remarketing and targeting.
[00:34:19] Understanding budgets and conversion rates.
[00:37:07] Organic and external traffic.
[00:40:05] Extend free trial for audience.
Guest Bio
Ritu Java is an accomplished individual with a background in engineering. She is the co-founder and CEO of PPC Ninja, a company specializing in Amazon advertising. Ritu has achieved success in various areas, including winning Amazon hat contests and best speaker awards.
She is recognized as an expert in Amazon advertising and has a deep understanding of PPC strategies. Ritu's ethos/philosophy revolves around being available and helpful to others, investing in learning about PPC, and engaging with the community. She believes in the importance of learning the basics and asking for help when needed. Ritu values the caring and giving nature of the community and believes in sharing and learning from each other. In the podcast episode, Ritu discusses the challenges of Amazon advertising, emphasizing the increasing competition and the need to find unique ways to promote products without breaking the bank.
She highlights the importance of mastering PPC and utilizing video ads on Amazon. Ritu also emphasizes the significance of analyzing search query performance and utilizing data for success. She mentions that ASIN targeting can outperform the competition and advises tailoring strategies for the upper funnel.
Ritu recommends splitting auto campaigns into four and emphasizes the importance of investing in learning PPC deeply. Overall, Ritu Java is a highly accomplished individual in the field of Amazon advertising, with a strong ethos of helping others and continuous learning.
Contact Joie on Instagram: @JoieRoberts.official
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