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267 – Dealing with the Wildfires in Your Business with Anne Pazier of Santa Barbara Gift Baskets

267 – Dealing with the Wildfires in Your Business with Anne Pazier of Santa Barbara Gift Baskets

FromGift Biz Unwrapped


267 – Dealing with the Wildfires in Your Business with Anne Pazier of Santa Barbara Gift Baskets

FromGift Biz Unwrapped

ratings:
Length:
51 minutes
Released:
May 25, 2020
Format:
Podcast episode

Description

Anne Pazier is the owner of Santa Barbara Gift Baskets, located in Santa Barbara California. Operating out of a 3,000 square foot refurbished welding garage, Anne and her team curate and produce gifts featuring locally sourced, gourmet foods, spa products and handmade goods. Her retail establishment also serves as a wine bar and craft beer tasting room.
Anne began her business fifteen years ago after stepping down from a corporate sales position to start her family. She used that experience to immediately begin focusing her gifting services on corporate clientele.
Today her portfolio also includes a great deal of hospitality and event business, along with a large following of loyal individual clients.
Outside of her business, Anne is active in her community and serves on several boards, including her local chamber, Cottage Hospital and the Santa Barbara Chapter of the National Association of Woman Business Owners.
Anne and her husband, Todd, a veteran firefighter, are proudly raising their two children, Aiden 16 and Cadie 10.
BUSINESS BUILDING INSIGHTSBuild your online presence. Have a variety of ways that people can reach you.
Be in tune with the trends of the market. It's in this way you can best serve your customers.
Link your Facebook business page to your personal page.
For business accounts, if you make somebody look good within their organization, you’ll likely get their business.
To compete with the big box guys, see what your strengths are and what you can offer that they can’t.
Gain your customer's trust. Education them and provide value.
Strengthen your business so you are prepared. This isn't the last time unwanted circumstances will arise.
Create a business model that serves different clients.


CONTACT LINKShttp://www.santabarbaragiftbaskets.com (Website)
https://www.facebook.com/SantaBarbaraGiftBaskets/ (Facebook)
https://www.instagram.com/sbgiftbaskets/ (Instagram)
https://twitter.com/SBGiftBaskets (Twitter)
https://www.linkedin.com/in/anne-pazier-b6864955/ (Linkedin)
Join Our FREE Gift Biz Breeze Facebook Communityhttps://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze)
If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast)
https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts)
https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts)
https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify)
Thank so much! Sue
Released:
May 25, 2020
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.