Things are getting tougher these days but as brand owners, it’s our job to always figure out the things that we can do to get sales to go back up. Sometimes, the solution needed is to go back to what we do best and focus on our connection with customers.In this episode, Jordan interviews the founder of Wax Buffalo, Alicia Reisinger. She talks all about her brand story, the rise and fall of organic Instagram, and what’s working for her company now.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEWhen the numbers are down, you just have to go back to what you do best.Everything has a story to it and those stories are what connect us.As you are growing your brand, you have to find different ways to connect to your audiences.E-mail newsletters and SMS marketing now perform better than organic Instagram marketing when it comes to connecting more to your audience.Always know your margins well.You are way more effective when you take time for yourself.Recommended App:  Shopifyhttps://www.shopify.com Recommended Book: Amish Murder booksToday’s Guest:Alicia Reisinger is the founder and Artistic Director of Wax Buffalo.Wax Buffalo produces hand-poured pure soy wax candles for modern homes.Connect and learn more about Alicia and Wax Buffalo here: Website:  https://www.waxbuffalo.com Instagram: https://www.instagram.com/waxbuffalo Instagram: https://www.instagram.com/aliciareisinger This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast