In this week's episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically.  Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? Social was originally meant to bring people together. Yet, over the years, we've turned it into a lead generation tool through landing pages, ads, and sales funnels. While that's not necessarily a bad thing, there are other more authentic ways of connecting with your ideal customer.  That's why I love Instagram for real estate marketing and am excited to reveal my best tips & techniques to help you find your next home buyer or seller.  Episode Resources:  Mentioned Episodes:  Episode 7: What to Post on Instagram for Real Estate Agents Episode 13: How to Write an Instagram Bio Today's Freebies/Downloadable Guides:  Social Calendar > https://ideasforrealestate.com/plan Instagram Bio Template > https://ideasforrealestate.com/instagrambio Let's Connect! Contact me, Heather Colby: Instagram - @IdeasForRealEstate Facebook - @IdeasForRealEstate Pinterest - @IdeasForRealEstate