Can paid online leads be an untapped opportunity in your business?  Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more leads and how to work them through the sales funnel. So, I've been in it with you from a generation, conversion, and even accountability standpoint! So, the question remains - could online leads work for you and if they do, how do you not waste money when buying them? Throughout this conversation, we're talking about:  - How to evaluate where to get started and what lead source makes sense for you- The landscape of purchasing leads in today's market- How to leverage leads to build a database - The lifetime value of a lead and implementing a strategic program to nurture leads long-term- Script examples for exactly what to say when you call a leadTips and marketing strategies to increase lead conversion that will set you apartAnd some of the biggest mistakes agents are making when it comes to leads I'm joined by Scott DeRuiter who has nearly 20 years in the real estate industry and has held a variety of leadership positions including leading sales and business development at tech firms like Realtor.com and Top Producer, and is currently the Director of Sales and Partnerships at Sierra interactive - a website, CMR, and ad management platform. So, he not only has the insider knowledge from the tech perspective, he's also worked closely with agents and brokerages to find success with online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you! Links Mentioned in the Episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-to-avoid-wasting-money-when-investing-in-real-estate-leads  - Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ - Connect with Scott on LinkedIN: https://www.linkedin.com/in/scottderuiter/ - Learn more about Sierra Interactive: https://www.sierrainteractive.com/