You might be familiar with the value of setting expectations in real estate. It’s a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship. But have you ever heard about setting expectations when it comes to your real estate marketing? While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more! Shownotes & Blog: https://ideasforrealestate.com/episodes/reale-estate-marketing-expectations Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Facebook - @IdeasForRealEstate Online - http://ideasforrealestate.com More Freebies:  https://ideasforrealestate.com/freebies