People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020. But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifestyle, not just a home.  In this episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know. I'll be covering: What is lifestyle marketing & why focus on it  How to identify opportunities for lead gen Content ideas you can easily implement  How to brand yourself through lifestyle marketing And the hidden opportunities So, don't miss today's topic, which many agents are not leveraging in their marketing!  View Episode's Blog: https://ideasforrealestate.com/episodes/lifestyle-marketing-ideas-real-estate  Related Episodes: Ep 23: The Framework of a Successful Real Estate Video Ep 26: Growing Your Personal Brand & Social Through Branding Photos Ep 39: Branding for Real Estate Agents Part 1 Ep 52: Where to Find Creative Ideas Ep 42. SEO for Real Estate  Connect with me, Heather E. Colby: Instagram - @IdeasforRealEstate Facebook - @IdeasForRealEstate Pinterest  - @IdeasForRealEstate Online - http://ideasforrealestate.com