Taking risks is an important thing to do whenever an opportunity presents itself. However, it’s necessary to not take any shortcuts but to do your research before you launch a brand on a new channel.In this episode, Daniel and Edina of The Lion Group talk about their company, the mistakes they made along the way, and the wins they made throughout their journey. They also discuss the important things you need to know when launching a brand on Amazon and how to find the right partners. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEIf you are launching a brand on Amazon, the very first step is to do your research and find the gaps (an opportunity in the space for your brand to penetrate and scale)You must do your research, and look at the competition and the price point within the space.You cannot launch with a much higher price point and hope for the best. You have to be competitively priced.Customers shop on Amazon for price points and convenience.Choose the right partner to get on Amazon- Amazon itself is not always the right partner.The secret to scaling is investing in finding great talents and helping them find their highest potential. Do your research and do not take any shortcuts.Take risks.Recommended Apps:Boomeranghttps://boomerangapp.com/ Helium10 https://www.helium10.com/ Today’s Guest:Daniel Rafael is the CEO and Founder of The Lion Group.Edina Vontobel is the Chief Merchandising Officer and Co-founder of The Lion Group.The Lion Group partners with brands and helps them with all the work and responsibilities on Amazon that they don’t want to do themselves.Connect and learn more about Daniel, Edina, and The Lion Group here: Website: https://www.theliongroup.net/ Daniel’s LinkedIn: https://www.linkedin.com/in/daniel-rafael-10923075 Edina’s LinkedIn: https://www.linkedin.com/in/edina-vontobel-61702254 This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.***PROMO CODEUpgrowth  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast