Doing things right from the beginning is always the most efficient means to success. While there’s a lot of potential in launching a product on Amazon, you need to be strategic in your execution to reach your goal.In this episode, Jordan interviews Vincenzo Toscano of Ecomcy. He talks all about what it takes to get a listing from A-Z and all the little things that will make you an incredibly successful brand on Amazon.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe pre-launch strategy, launch strategy, and post-launch strategy are the three phases you go through when launching a brand.The first thing to do is to identify if there is demand for your product on Amazon and see whether your product can compete in terms of pricing and features.Identify in which country you’re going to sell.Know if Amazon's right for your home country and once you’ve built some sustainable cash flow, use it as a backbone to support your expansion to other countries.Consider your budget for launching and do a long-term plan.You pay a 15% service fee to Amazon regardless of the kind of fulfillment you use but you end up paying 25-30% when you use FBA.Amazon makes sure that sellers provide quality service to customers.Your inventory capacity within Amazon warehouses is determined by your performance history.When you go out of stock on Amazon, you lose the momentum you’ve built.Once you launch on Amazon, you will most likely be at the bottom of keyword searches. Nobody will find you organically so you need to buy your way up with ads.Make sure that your products are good before doing Amazon. Use Vine to get good initial reviews.Doing things the right way will always be best.Work on your business, not your business.Recommended App:Monday https://monday.com/ Recommended Book:The One Thing by Gary Keller and Jay Papasanhttps://the1thing.com/book/ Today’s Guest:Vincenzo Toscano is the CEO of Ecomcy, an Amazon brand management agency that specializes in successfully launching and scaling brands on Amazon. Connect and learn more about Vincenzo and Ecomcy here: Website:  https://www.ecomcy.com LinkedIn: https://uk.linkedin.com/in/vincenzo-toscano-5411b289  Instagram: https://www.instagram.com/vinctosc/ Twitter: https://www.twitter.com/vinctosc  This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast