Take creative risks. Often it’s the only way to differentiate yourself and build a memorable brand. This simple message is a top takeaway from our interview with eminent speaker and business expert Victoria Labalme. Today we share our chief learnings from our conversation with her. After chatting about her book, Risk Forward, we unpack what it means to take creative risks. Reflecting on how artfulness entrepreneurship is, we explore why you need to balance having business processes and structure with a creative approach to your brand. Later, we look at why uncertainty is a good thing and how feeling comfortable at unclear points is key to innovating your brand. Join us to hear more about the profound impact of taking creative risks.