In today's episode Judith Germain joins Chris Simmance the Founder of The OMG Center to talk about how knowing your Core Identity™ brings more clients. In this conversation she shares her insights on attracting and leveraging your agencies Core Identity™. Chris Simmance puts Judith through her paces. Judith shares her thoughts on: What does good look like? Why marketing your business often fail to attract the right people. Whether a marketing proposition can ever be enough. Is there a 'minimum' level of work you can do. How important is a personal brand in my agency and whether you need to be 'the face' Whether AI means we need to be more human. This show was originally published by The OMG Center as an interactive and actionable webinar as part of their webinar series. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. ----- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.