In this episode of The Maverick Paradox Podcast, Judith talks with William Buist about unlocking sustainable profits to avoid costly mistakes. They discuss the need for clarity and empowerment and laugh their way through the absurdity of buzz words! William is a mentor to business owners and works strategically with established owner-led businesses to amplify and magnify their impact.  Judith's website is maverickparadox.com, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders