In this episode of The Maverick Paradox Podcast Judith Germain speaks to Jeff Tippett about persuasive communication and how that differs from communication that is manipulative in nature. Jeff also describes how to craft an influential message. All in all, a fascinating discussion on persuasion and how Mavericks persuade! Jeff is an expert speaker on the power of persuasion, author an entrepreneur. Judith's website is maverickparadox.com, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders