In this episode of The Maverick Paradox Podcast Judith Germain speaks to Don Cooke. They talk about how focus and commitment can lead to motivation for your team and how to avoid your employees from becoming out of sync with the organisation. Don believes that companies need to collaborate with their customers and his 3Cs process can improve employee performance to enable this to happen. The need to be Maverick and understand what solution you have to offer rather than what you have to sell can make a big difference in business. Don is unconventional and is currently working as an e-learning specialist working on some of the biggest e-learning projects in the country. Judith's website is maverickparadox.com, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders