In today's episode Judith Germain speaks to Ben Baker about how to communicate more effectively through change. He shares that the brand is only as valuable as its unhappiest employee. When you focus on process rather than people, change management activities will always fail. They discuss how breaking trust damages the reputation internally and externally to the company. Judith considers the folly of going through change programmes and restricting real communication to a small number of affected employees, and to the bare minimum of communication.  Ben outlines the key steps of communication organisations must initiate and complete to make change happen appropriately. Judith explains that leaders are as good as the stories that they tell. They discuss how to communicate the best story. Listen to this conversation to understand how to tell the right story and in the language that the listener can hear and respond to. Ben helps companies tell their story more effectively inside their company. Helping to build brand, culture and value from the inside out. He is a 2x author, 10 year podcaster and been involved in change based communication for the last 25 years. Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.