In this episode Judith Germain speaks to Kenneth Nel about social selling on LinkedIn. Key Takeaways Social selling is about building relationships, not pitching or "selling" Being genuine and vulnerable helps connect with people online Consistent posting and engaging is key, even if you don't get a lot of likes/comments Don't be afraid to put yourself out there and post - you have to in order for people to see you In this conversation Kenneth advised genuinely engaging in conversations to build trust and understanding, then naturally solving problems without expectation of transactions. This contrasts pitching and using relationships solely for gain. He contrasts other Social Media platforms to Linkedin. Kenneth Nel is the Hoodie Guy on LinkedIn, he uses the 4Cs to build a consistent flow of conversations. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Catalysing Transformation - 1 min video Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.