In today's episode Judith Germain speaks to Luke Charlton about why he left his job and flew the country to set up a new business. They discussed why that business failed and what happened when he came home. He then went on to coach 4,000 people. Luke talks about why 'new market' strategies fail and what to do instead. He explains why many entrepreneurs struggle to communicate to prospects how they can help them. Find out why sending one email a day can transform their business. In this conversation Luke shares his journey from failure to being a head marketing coach to setting up his own business. He also shares the easiest way to get clients. Luke's Resource List The 9 Email Offers that get clients free: https://9emailoffers.com The 15 min client workshop: https://the15minuteclientworkshop.com Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.