In this episode Judith Germain speaks to Marco Torres about what's it like to have entrepreneurism in the blood and incentive based marketing. He asks the important question of - 'what is your adult Happy Meal or Amazon Prime for your business'. In this conversation Marco uses his business as an example of how service businesses can answer this question. He also talks about how you can use incentive base marketing to make a difference to your business. Marco Torres 'Capt Marco) is a sailor at heart who loves to help business owners thrive. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.