In this episode of The Maverick Paradox Podcast Judith Germain speaks to Mark Shaw about the need to be anti - social. Mark explains why social media doesn't work for the vast majority of businesses and how you only have a nano-second of time to capture someone's attention. They also discuss why being a 'purple cow' no longer works.  Mark is the host of the Anti Social Podcast. 5-10 minute episodes of hard hitting, no nonsense, no waffle, actionable business advice. Judith's website is maverickparadox.com, her LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders