In this episode Judith Germain speaks to Tyler McCune about how to sell the relationship not the product. This provides a  better likelihood for success.  Tyler believes in the daily email as a method of connecting with your prospects. The more contact you have with your list the more likely they will turn to you when you need something. Contact can include other things than an email - the goal is to connect as often as possible with things that are interesting and useful. Tyler offers the listeners of The Maverick Paradox Podcast a special offer. He will critique your emails if you mention this podcast. This is a valuable service and worth visiting his website to contact him. Tyler's website is: https://www.copybymccune.com Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com All about Mavericks - maverickparadox.com Mavericks at Work - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here. She is also the author of The Maverick Paradox: The Secret Power Behind Successful Leaders