In this show Judith Germain speaks to Dr James Richardson about how brands can be built from their behaviour. He describes how symbolism on your packaging and marketing can be more important than the message or the story.  Dr Richardson explodes a number of myths on how you can get and retain the attention of your marketplace when you are a brand. He explains how you must find the dissatisfied and how to generate your own marketing. Listen up to the rest of the conversation. If you wish to listen to The Maverick Paradox @KLDR Online Leadership Development Radio as the episodes are broadcasted, then visit the KLDROnline website. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.