In this podcast Judith Germain speaks to Andy Last about having a business with a purpose, how to have a conscious brand. They discuss the pressures on brands such as cancel culture, Millennials and Gen Z views and what consumers want to see around companies' supply chains. They look at the need for ethical CEOs and ones that understand the political environment they reside in. Andy reiterates the need to be honest in the reasons behind an organisation's social  programmes. Listen up to the rest of the conversation. If you wish to listen to The Maverick Paradox @KLDR Online Leadership Development Radio as the episodes are broadcasted, then visit the KLDROnline website. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.