This is an episode for The Maverick Paradox @ KLDR Online Leadership Radio. Judith Germain hosts this radio show, and her guest today is Michael Dean Dargie and they are discussing why all leaders need a brand.  Michael shares the need for leaders not to have an ego and his curosity and how to build a culture from a leader brand. Judith and Michael talk about leading softly and leading from the front. Listen up to the rest of the converstion. Michael Dargie is the founder of creative agency, Make More Creative, based out of Calgary, Alberta Canada. For the last 20 years he's been helping companies great and small find, shape, and share their stories with the world. They have an interesting conversation where Michael shares his leadership hacks and surprises Judith with questions on Maverick Leadership that he has been pondering. If you wish to listen to The Maverick Paradox @KLDR Online Leadership Development Radio as the episodes are broadcasted, then visit the KLDROnline website. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.