In this episode Judith Germain speaks to Matt McWilliams about the world needs your message but will move on without it. Matt talks about the 4 things that you need to do to stand out and the importance of having a clear message and a strong personal brand in today's world. You need to be 3x you. They discuss a range of topics relating to building a personal brand and turning one's passion into profit. Matt McWilliams shares his personal journey of discovering his passion for marketing and messaging and how he turned it into a successful career. He emphasises the importance of sharing one's unique message and voice, standing out in a niche market, and becoming the leading expert in one area. Matt also stresses the significance of identifying one's passion and what people come to them for help with, and being intentional in choosing who to help and serve. Overall, the conversation emphasises the value of embracing one's unique voice and style in order to make an impact, and provides insights on how to differentiate oneself from the competition. Listen up for practical advice and tools on how to turn your passion into profit. Matt McWilliams, the host of The Affiliate Guy Podcast, has worked with some of the top companies and entrepreneurs on the planet such as Shark Tank's Kevin Harrington, Tony Robbins, Ryan Levesque, Michael Hyatt and Brian Tracy. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.