In this episode Judith Germain speaks to Michelle Nedelec about how every business can automate. They discuss when you should automate, and what type of videos you can create to enable automation and get your clients excited about your culture. Michelle explains how to automate referrals and shares her thoughts on Ai. Listen to the conversation and discover how to have an awareness strategy for your business. Michelle offers all listeners a free website audit, and a free consultation and strategy. To take up this offer go to their website: awarenessstrategies.com/website-audit Michelle Nedelec is an international bestselling author an expert in Entrepreneurialism and the founder of Awareness Strategies. For over 15 years has been helping Sales reps, Entrepreneurs, and executives to continually double their profits and revenues. She teaches the key components of scaling a business: Strategy, Systems, Support and State of Mind.   Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.