In this episode Judith Germain speaks to Mike Moll about turning your skill into a product to charge more money. In 2013 he built an app without a back up plan, Mike shares how he accidently fell into marketing whilst exiting a school system that didn't work for him.  In this show he explains the need to go beyond marketing to understand what you are really achieving and whether your customers really care about your offer. Do they trust you to get the job done, and what are the likely results? Stop over explaining and concentrate on the key items that make a difference. Reduce the objections from your prospects. Listen up to the rest of the conversation to turn stress to success in understanding and selling to your prospect. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.