In today's episode Judith Germain speaks to Nicole Spencer about how to grow your coaching business. Nicole explains what authentic marketing is and how it differs from 'punch you in the face marketing' - and why conversion is so important to your business. She also shares how online businesses can build trust and how to pique people's interest. Nicole discusses the three key things to attract clients and how to convert. She explains why you should not be using ads to grow until they have a 6 figure business, whilst Judith shares the absolute need to know and utilise your Core Identity™. They converse about how to take an in-person business online. If you want to grow your business online, then this is the conversation for you. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.