**This episode is brought to you by MuteSix and StoreYa**   “I've always wanted to create a business for myself and my family that creates a legacy,” tells Jared Mitchell, Head of eCommerce for Neil Patel and leads three different companies. Jared started as a musician and had some early success with a record contract. However, due to the advent of streaming, his dream was short-lived. Soon he was working different jobs, and side hustles to make a living. But this was just the beginning. Jared’s wife had started a business and soon a brand, and Jared saw an opportunity to learn digital marketing and practice it in a real-world setting with his wife’s new skincare line. Shortly after that, he met Neil Patel, worked with him, and the rest is history. Jared’s ambition to create a legacy and overcoming his fear gave him the confidence to build his own consulting and coaching business, and now he helps others achieve their dreams. In part 1, Jared talks about: * Mentorship * Teaching people to build a brand * Life-changing side hustles * Website for Alana's day spa * His motivation * The Plus-minus relationship * Their discount idea for Alana's skincare business * How to test a new product Join Ramon Vela and Jared Mitchell as they break down the inside story on The Story of a Brand. For more on Beefysites, visit: https://www.beefysites.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7 delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story