**This episode is brought to you by MuteSix, and Ordergroove**   “We have to be the change that we want to see,” says Dinesh. In part 2, Dinesh Tadepalli, Co-Founder of incrEDIBLE Eats, remarks on the value of happiness instead of valuing success. He mentions that he does not fear failure because he enjoys his journey. It is the passion that keeps him going and not the money. Dinesh then tells of his trick of diverting his fears when he thinks about spending money in place of making money. Dinesh doesn’t believe in the concept of quick sales or quick money. According to him, steady growth is a perfect fit if you have long-term goals. His brand also has a goal of replacing 100 million cutlery by 2050. He discussed: * Happiness and success * Fear of failure * His indirect help * Making product gluten-free * The vicious cycle between company and people * Their products * Introducing Sporks * Partnerships * The Brand's goal Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand. For more on incrEDIBLE eats, visit: https://incrediblespoon.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is brought to you by Ordergroove. It’s time to let your customers enjoy the products they love without the friction of reordering... That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/