**This episode is brought to you by MuteSix and FenixCommerce   To make plant-based eating a wow experience - that's the mission of Crafty Counter. In part 1 of this Feature, we a deep dive interview with Hema Reddy, Founder and CEO of Crafty Counter, a consumer product goods startup. Hema had a love for learning and growing. So when she worked at IBM for 14 years, she worked in various roles such as software development and business development. Seemingly, everything was perfect but what she yearned for was purpose in her life. This questioning led her to her mission: to bring out balanced food to families across America. In the beginning, she had three concepts for her brand. She thought of either starting a popcorn-based company, a beverage brand, or a frozen food company. Her advice for new entrepreneurs is to start with an end in mind. In this episode, Hema talks about: * Gratefulness * Overview of the brand * Where she was before the brand * Why Crafty Counter * Advice for others * Evolution of first products Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand. For more on Crafty Counter, visit: https://www.craftycounter.com/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand * This episode is also brought to you by FenixCommerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/