**This episode is brought to you by MuteSix and Repeat** Improving the lives of pets through innovation and integrity, that’s the mission of Buddy Brands. In the first part of this Feature, we sit with Trevor Crotts, CEO and Founder of Buddy Brands, a brand that provides a collection of solution-based pet product companies that solve real problems for pet people. Trevor started Buddy Brands because he wanted to support his dog, who was expected to live less than ten years. His objective then became to help millions of dogs suffering the same fate. From the start, people liked their work even though in the beginning they had challenges. The biggest challenge was articulating the value proposition and benefits of their products. We discussed: * What is Buddy Brands * The story behind Buddy Rest * The early days of the company * Problems with new products along with their own experience * What were strategies they used to overcome the challenges * Keeping the messaging concise * Mistakes brands make * Focus on USP Join Ramon Vela and Trevor Crotts as they break down the inside story on The Story of a Brand. For more on Buddy Brands, visit: https://www.buddybrands.pet/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/